Apart Empowers ‘Yaju Inn’ to Launch Three Southeast Asian Outlet

[Bangkok/Dongguan] Recently, Dongguan Aparthotels Supply Chain Management Co., Ltd. (hereinafter referred to as "Anbote") successfully delivered the complete set of soft and hard furnishings for the new projects of the emerging Southeast Asian chain serviced apartment brand "Yaju Inn" in Bangkok, Phuket, and Pattaya. Through Anbote's standardized product packages and precise project management, the overall procurement cycle of the project was shortened by 35%, and the comprehensive cost was reduced by 22%, ensuring that the three stores opened simultaneously and with high quality before the peak tourist season.

Challenges: "Yaju Inn" planned to quickly seize the popular Southeast Asian tourist market, but faced severe challenges: simultaneous launch of projects in three locations, limited resources for the local procurement team; inconsistent standards among suppliers in different countries, making it difficult to guarantee the uniformity of quality and experience across the three stores; and tight deadlines, as the traditional decentralized procurement model could not meet the requirements for simultaneous opening.

Solution: After in-depth research into the brand positioning (modern and minimalist, emphasizing practicality) and operational needs of "Yajuyi," the Anbote team responded quickly:

Introducing "Modular Standard Product Packages": Three readily available, cost-effective standard solutions were provided for different spaces such as guest rooms and public areas, ensuring brand consistency.

Implementing "Centralized Procurement + Localized Fine-tuning": All core furniture, lighting, and fabrics were centrally produced and quality-inspected in China before shipment. Simultaneously, a limited list of suggested local purchases of decorative items was provided based on local market preferences, balancing efficiency and flexibility.

Launching a Dedicated Project Management Dashboard: An online real-time tracking system was implemented for the "Yajuyi" project, providing a clear overview of the production, consolidation, shipment, and customs clearance status of goods across the three locations, significantly reducing the client's management burden.

Results: Mr. Chen, Purchasing Director of "Yajuyi", commented: "Choosing Anbote is like equipping us with an experienced and efficient 'remote supply chain department.' They not only helped us maintain our bottom line on costs and time, but more importantly, they allowed us to focus on marketing and team training, enabling worry-free expansion. We have already listed Anbote as a long-term strategic supplier."