Dongguan Longfeng Villa: Tianshuo Tech’s Three-Roller Gate Ticke
发布时间：2025-10-24 15:58:47 分类：营销学堂
Installation Case of Three-Roller Gate Ticket System in Dongguan Longfeng Villa Scenic Area
I. Project Background
As a well-known wedding theme scenic area in the Pearl River Delta, Dongguan Longfeng Villa is famous for its romantic landscape design and rich cultural and tourism activities. It receives more than 600,000 tourists annually, with a significant surge in the number of tourists during holidays and wedding peak seasons. For a long time, the scenic area has adopted the traditional manual ticket management mode. With the diversification of tourists' needs and the expansion of the scenic area's operation scale, the shortcomings of the original ticket system have gradually emerged, becoming a bottleneck restricting the development of the scenic area. In order to improve operational efficiency and tourist experience, after multiple rounds of inspections and technical comparisons, the scenic area finally chose to cooperate with Shenzhen Tianshuo Technology Co., Ltd. and introduced its intelligent three-roller gate ticket system, starting the intelligent upgrading of ticket management.
II. Disadvantages Before Using the System
Before installing Tianshuo Technology's three-roller gate ticket system, the ticket management of Dongguan Longfeng Villa faced multiple challenges, especially during peak seasons:
- Low Ticket Checking Efficiency and Severe Congestion in Peak Seasons：The scenic area only had 8 manual ticket checking ports. On days with concentrated wedding activities and weekends, the length of a single ticket checking queue often reached more than 40 meters, and the average waiting time for tourists exceeded 25 minutes. Manual ticket checking required checking paper tickets, electronic orders and tourists' identity information one by one, which was cumbersome. In addition, staff were prone to operational errors due to fatigue, further slowing down the ticket checking speed. A large number of tourists were stranded at the entrance, and even some tourists complained because they missed reserved activities (such as wedding photography and theme performances).
- Many Loopholes in Ticket Management and Risks in Revenue：The types of tickets in the scenic area were complex (including single tickets, annual cards, wedding packages, group tickets, etc.). Manual registration and statistics were prone to confusion, with mistakes and omissions. At the same time, paper tickets were easy to be forged and transferred. Some "scalpers" resold tickets by taking advantage of the loopholes in manual ticket checking. The direct economic loss caused by ticket management problems was more than 80,000 yuan every year. Moreover, it was impossible to accurately grasp the sales and use data of various types of tickets, which affected the adjustment of the scenic area's marketing strategies.
- High Labor Costs and Low Operational Efficiency：The scenic area needed to employ 15 ticket staff all year round, covering positions such as ticket sales, ticket checking, account verification and tourist consultation, with an annual labor cost of more than 750,000 yuan. In addition, it took 2-3 hours for manual statistics of the number of daily visitors and ticket sales data, and the data lag was strong, which could not provide timely support for the scenic area's passenger flow control (such as parking lot scheduling and activity venue capacity management), leading to unreasonable resource allocation.
- Poor Tourist Experience and Negative Impact on Brand Image：Wedding tourists had high requirements for time accuracy. The long waiting time for manual ticket checking often caused the newlyweds to miss the scheduled shooting time. Ordinary tourists also had their playing interest reduced due to the cumbersome ticket checking process. According to the scenic area's statistics, the complaints from tourists due to ticket problems accounted for 35% of the total complaints during peak seasons, and the negative review rate on online platforms reached 20%, which had a negative impact on the scenic area's brand positioning of "romantic and efficient".
III. Advantages After Using Three-Roller Gates by Shenzhen Tianshuo Technology
Since the installation, commissioning and put into use of Tianshuo Technology's three-roller gate ticket system, the ticket management of Dongguan Longfeng Villa has been comprehensively optimized, and various operational indicators have been significantly improved:
- 75% Improvement in Ticket Checking Efficiency and Complete Solution to Congestion：The scenic area added 12 sets of intelligent three-roller gates from Tianshuo Technology, supporting three ticket checking methods: ID card, QR code (including electronic tickets, group purchase coupons and wedding exclusive codes) and face recognition. Tourists did not need manual verification, and the average ticket checking time was only 1.5 seconds. During the wedding peak season, through the system's intelligent diversion, tourists of different types (individual tourists, wedding teams, group tourists) were guided to exclusive channels. The waiting time at the entrance was shortened to less than 5 minutes, and the complaint rate caused by ticket checking delays dropped to below 0.3%, effectively ensuring the on-time implementation of wedding activities and theme performances.
- Intelligent Ticket Management and Comprehensive Avoidance of Revenue Risks：Tianshuo Technology's system was connected with the scenic area's ticket sales platform and member management system in real time, automatically identifying the type of tickets and recording the use status, thus preventing fake tickets and transferred tickets from entering the park. The system background could generate various data reports in real time, including the number of visitors entering the park at different times, the sales proportion of various types of tickets, the use frequency of wedding packages, etc., with a data accuracy rate of 100%. At the same time, the system had an anti-following function. If a person without a ticket followed others to enter the park, the gate would automatically alarm, reducing the economic loss of the scenic area by more than 120,000 yuan every year and providing accurate data support for the formulation of marketing strategies.
- 40% Reduction in Labor Costs and Significant Improvement in Operational Efficiency：The intelligent three-roller gate system realized the mode of "unmanned on duty + remote monitoring". The number of ticket staff in the scenic area was reduced to 9, saving more than 300,000 yuan in annual labor costs. The remaining staff could focus on tourist services (such as wedding process guidance and scenic area route consultation) and equipment inspection. The daily ticket data statistics time of the scenic area was shortened to within 30 minutes, which could quickly respond to changes in passenger flow and timely adjust the parking lot capacity, the stock of catering areas, etc., improving the overall operational efficiency by 60%.
- Upgraded Tourist Experience and Significant Improvement in Brand Reputation：The convenient ticket checking process ensured that wedding tourists did not have to worry about time delays, and ordinary tourists could also enter the park quickly to start their play. The tourist satisfaction of the scenic area increased from 72% to 94%. The appearance of Tianshuo Technology's three-roller gate adopted a combination of champagne gold and white, which highly matched the romantic wedding theme style of Longfeng Villa. At the same time, the equipment had an IP65 waterproof rating and impact resistance, which could adapt to the outdoor environment of the scenic area with more rain and large tourist flow. The equipment failure rate was less than 0.8%, ensuring long-term stable operation and further strengthening the scenic area's brand image of "high-quality and intelligent".
IV. Feedback from the Project Manager
Mr. Wang, the project manager of Dongguan Longfeng Villa Scenic Area, highly praised the results of this cooperation. He said: "As a wedding theme scenic area, Longfeng Villa has particularly strict requirements for operational efficiency and tourist experience. Before installing Tianshuo Technology's three-roller gate ticket system, every wedding peak season, the problems of entrance congestion and ticket confusion made us very headache, which not only affected the tourists' mood, but also restricted the development of the scenic area. Tianshuo Technology's system not only solved these pain points, but also its customized appearance design perfectly integrated with the scenic area's theme. The three ticket checking methods also met the needs of different tourists. More importantly, the system was stable and reliable, and the after-sales service responded in a timely manner. When problems occurred, solutions could be given within 2 hours. Now, tourists can enter the park more smoothly, we manage more easily, and the brand influence of the scenic area is constantly improving. In the future, we plan to further deepen the cooperation with Tianshuo Technology, link the ticket system with the scenic area's intelligent navigation and security system, and build a more complete smart scenic area ecosystem."